Language is an extremely powerful tool. When used correctly, that is, when you use the correct words in the correct order, you can raise your influence and charisma to astronomical levels. In this article you’ll be learning about a particularly useful set of words that can have a dramatic influence on your ability to persuade and influence others.
These particular words are sometimes called “Time Words,” or more specifically “Subordinate Clauses of Time.” These include words like: Before, during, after, as, since, prior, when, while, and others. They are “subordinate” as they link two events, one happening before, during, or after the other, and the one event is dependent, or “subordinate” on the other.They come from the Milton Model language patterns of covert and conversational hypnosis.
For example, if I say, “When I go to dinner tonight, I am going to eat chicken,” the “eating chicken” part of the sentence is dependent on the “when I go to dinner part.” What is presupposed here is that I’m going to dinner. That part likely won’t be questioned by the listener.
In order to persuade somebody of a truth or an idea, or to get them thinking about taking a certain action, simply create a sentence like the one above, and place the idea or suggested action in the “go to dinner” part of the sentence.
For example, if you are in sales, you could say something like, “When you buy this product you will experience tremendous benefits.” This has much more of an effect than if you’d started the sentence with “If,” as that leaves the listener the ability to choose to accept it or not. When you start the sentence off with, “When you buy this product,” it is foregone conclusion.
You can also say things like, “After you buy this product,” or, “When you take this product home,” or, “Later today, when you have this product,” as they all presuppose that the product is going to be bought.
You can easily use a few “previous” words as well. For example, you can say something like, “Before you buy this product, make sure you can fit it in your car.” Just make sure that in the place of “make sure you have room in your car,” you put something else that has a high probability of being true.
These words will cause the listener to quickly, on an unconscious level, go back and forth in time and imagine doing what you are suggesting. When they do that, they’ve already subconsciously accepted the idea of doing it.